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Old 01-08-2003, 06:37 PM
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Telikom officially launch the new prepaid phone service

Telikom PNG Limited has officially launched the new prepaid phone service – the Telikad product.

The Telikad product is a brand name of the Fixed Line prepaid service which has been dubbed as to be more convenient, affordable and accessible product for all people.

Speaking during the launch of the Telikad product, Acting Managing Director Martin Veisame said the product was highly suitable to the Papua New Guinea market and was specifically geared towards the public in general.

“It provides for you to control how much each one spend in making Telephone calls, allows you to make calls on any fixed line telephone services and is tariff similar to the line telephone charges except that for local calls which is timed on average at 25 toea per 10 minutes,” says Mr Veisame.

Acting Managing Director Martin Veisame trying out the new Telikad product
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  #2  
Old 01-08-2003, 06:41 PM
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Mr Vaisame told the media that the new prepaid phone services would save Telikom millions of kina as it was cheap to install and manage unlike the current public payphones.

He said Telikom has injected about K5m into the product adding that the service was convenient and worthwhile in terms of saving Telikom a figure of K12m per annum.

“The servicing and installation of the current public phones cost us around K6, 000 for one phone, now with this the new Telikad service this will be down to K50.00,” he said.

The new prepaid phone services using a blue phone will be installed in several secured locations around PNG.


Eric Tapakau from Post Courier making a call using the new Telikad product
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Old 01-08-2003, 06:45 PM
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Media information regarding Telikad:

What is Telikad?

With Telikad you can connect anywhere anytime and everyone’s phone, becomes you phone.

Neighbours’ phones, Blue Access Phone, Public Phone
  • Purchase a Prepaid Phone Card
  • Scratch off the number
  • Follow the Voice prompts
  • The Call is “billed” against the card balance NOT THE PHONE used
Aim – public prepaid
  • To provide a service that is affordable and universally available
BENEFITS
  • No need to have your own phone
  • Can manage your phone costs by purchasing a card as you afford it
  • Calls are billed against the card, not the telephone
WHO WILL BUY PREPAID
  • Mums and Dads School people
  • Small Business
  • People with Mobile phones
Linda Wattie, the marketing consultant for Telikad and mobile services in PNG
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Old 01-08-2003, 06:47 PM
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WHERE TO BUY TELIKAD

Initially available through Telikom Business offices Current Distributors
  • TST Holdings
  • RH Trading
  • Proscan
  • City Pharmacy
  • Choulai
  • Chin H Meen
  • Siale
CARD DENOMINATIONS
  • K2.00 – Giveaway K5.00 K10.00 K20.00 K50.00
TELIKAD – CALL COSTS
  • Same charges as Telikom fixed line except peak local calls = 25t + VAT per 10 minutes
  • Average Local call Peak – 3 minutes
  • Average Local call off Peak – 7 minutes
BLUE TELIKAD ACCESS PHONES
  • Existing Public Phones converted to take Prepaid Cards – 400
  • Less expensive to install and maintain
  • Wall mounted
  • Incoming and outgoing calls
  • Only Telikad phones
  • No install fee
  • No rental fee
BLUE ACCESS PHONES INSTALL
  • 1500 to be installed over the next 12 months = 5,000 over 5 years
Installed into:
  • Restaurants
  • Clubs
  • Hotels/Motels
  • Shops
  • Schools
  • Hospitals
  • Brian Bell
The new Telikad product
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Old 01-08-2003, 06:50 PM
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LAUNCH

Two phased:
  • August 1, 2003 – Market Education and awareness
  • August 11, 2003 – Full campaign commences
ADVERTISING
  • August 1, 2003 – Education and Market awareness – Press Advertising
  • August 11, 2002
Cards inserted into Newspapers, TV, Radio, Press Advertising
  • Pidgin and English on TV
  • Pidgin and English and Motu – Radio
August 18, 2003 – competitions – spot the bumper sticker Air Niugini – incoming international for 4 weeks

TRACING CARDS
  • Telikads have unique numbers
  • Each number logged in system for switching on
  • Each number and batch logged as to where they are sold
  • If stolen he batch can be “switched off” and logged as stolen
  • The unique numbers help to identify problems and whether cards have been used

WHAT DOES THIS MEAN TO PNG
  • The commencement of suite new prepaid products
  • Creation of new Business Unit has brought about new opportunities for Staff
  • To improve telephony services in places where minimal phones are currently located
An affordable, accessible product for all people


Ends//


The back of the card showing the silvery strap where you scratch to get the digital numbers for phone
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Old 02-08-2003, 10:43 AM
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Brian Bell employee and the Managing Director of Telikom seen here at the launch 1st August, 2003 :
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Old 02-08-2003, 10:45 AM
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Yes, the telikad card does work, Managing Director seen here making a call :
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Old 02-08-2003, 10:48 AM
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Telikom employees celebrating a successful launch :
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Old 02-08-2003, 10:50 AM
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Various people who were present at the Telikad launch Friday 1st August, 2003 :
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Old 02-08-2003, 10:52 AM
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Group of three men seen here at the launch of Telikad on the 1st August, 2003 :
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