Telikom officially launch the new prepaid phone service

[***aCe***]

Telikom PNG Limited has officially launched the new prepaid phone service – the Telikad product.

The Telikad product is a brand name of the Fixed Line prepaid service which has been dubbed as to be more convenient, affordable and accessible product for all people.

Speaking during the launch of the Telikad product, Acting Managing Director Martin Veisame said the product was highly suitable to the Papua New Guinea market and was specifically geared towards the public in general.

“It provides for you to control how much each one spend in making Telephone calls, allows you to make calls on any fixed line telephone services and is tariff similar to the line telephone charges except that for local calls which is timed on average at 25 toea per 10 minutes,” says Mr Veisame.

Acting Managing Director Martin Veisame trying out the new Telikad product

[***aCe***]

Mr Vaisame told the media that the new prepaid phone services would save Telikom millions of kina as it was cheap to install and manage unlike the current public payphones.

He said Telikom has injected about K5m into the product adding that the service was convenient and worthwhile in terms of saving Telikom a figure of K12m per annum.

“The servicing and installation of the current public phones cost us around K6, 000 for one phone, now with this the new Telikad service this will be down to K50.00,” he said.

The new prepaid phone services using a blue phone will be installed in several secured locations around PNG.


Eric Tapakau from Post Courier making a call using the new Telikad product

[***aCe***]

Media information regarding Telikad:

What is Telikad?

With Telikad you can connect anywhere anytime and everyone’s phone, becomes you phone.

Neighbours’ phones, Blue Access Phone, Public Phone

Purchase a Prepaid Phone Card
Scratch off the number
Follow the Voice prompts
The Call is “billed” against the card balance NOT THE PHONE used

Aim – public prepaid

To provide a service that is affordable and universally available

BENEFITS

No need to have your own phone
Can manage your phone costs by purchasing a card as you afford it
Calls are billed against the card, not the telephone

WHO WILL BUY PREPAID

Mums and Dads School people
Small Business
People with Mobile phones

Linda Wattie, the marketing consultant for Telikad and mobile services in PNG

[***aCe***]

WHERE TO BUY TELIKAD

Initially available through Telikom Business offices Current Distributors

TST Holdings
RH Trading
Proscan
City Pharmacy
Choulai
Chin H Meen
Siale

CARD DENOMINATIONS

K2.00 – Giveaway K5.00 K10.00 K20.00 K50.00

TELIKAD – CALL COSTS

Same charges as Telikom fixed line except peak local calls = 25t + VAT per 10 minutes
Average Local call Peak – 3 minutes
Average Local call off Peak – 7 minutes

BLUE TELIKAD ACCESS PHONES

Existing Public Phones converted to take Prepaid Cards – 400
Less expensive to install and maintain
Wall mounted
Incoming and outgoing calls
Only Telikad phones
No install fee
No rental fee

BLUE ACCESS PHONES INSTALL

1500 to be installed over the next 12 months = 5,000 over 5 years

Installed into:

Restaurants
Clubs
Hotels/Motels
Shops
Schools
Hospitals
Brian Bell

The new Telikad product

[***aCe***]

LAUNCH

Two phased:

August 1, 2003 – Market Education and awareness
August 11, 2003 – Full campaign commences

ADVERTISING

August 1, 2003 – Education and Market awareness – Press Advertising
August 11, 2002

Cards inserted into Newspapers, TV, Radio, Press Advertising

Pidgin and English on TV
Pidgin and English and Motu – Radio

August 18, 2003 – competitions – spot the bumper sticker Air Niugini – incoming international for 4 weeks

TRACING CARDS

Telikads have unique numbers
Each number logged in system for switching on
Each number and batch logged as to where they are sold
If stolen he batch can be “switched off” and logged as stolen
The unique numbers help to identify problems and whether cards have been used


WHAT DOES THIS MEAN TO PNG

The commencement of suite new prepaid products
Creation of new Business Unit has brought about new opportunities for Staff
To improve telephony services in places where minimal phones are currently located

An affordable, accessible product for all people


Ends//


The back of the card showing the silvery strap where you scratch to get the digital numbers for phone

[aussie]

Brian Bell employee and the Managing Director of Telikom seen here at the launch 1st August, 2003 :

[aussie]

Yes, the telikad card does work, Managing Director seen here making a call :

[aussie]

Telikom employees celebrating a successful launch :

[aussie]

Various people who were present at the Telikad launch Friday 1st August, 2003 :

[aussie]

Group of three men seen here at the launch of Telikad on the 1st August, 2003 :