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muppie
16-04-2003, 11:10 PM
From PNGIA April 2003 Newsletter:

At its meeting on Thursday 10 April 2003, PNGIA Council unanimously voted for a change of name to reflect a designation that is much more contemporary and easily recognised by the public to be closely associated with certified practising accountants. That is, the tittle ‘CPA’. The change in the registered name of our organisation will be incorporated with all the other necessary amendments to the Accountants Act 1996 now being put together for submission to the National Executive Council.

In line with this resolution, Associate members will now be entitled to use the designation, CPAPNG after their name. Similarly, Fellows will use the designation FCPAPNG after their name. The Accounting Technicians designation is not affected with this change, that is, the designation remains as ‘ATPNG’.

The CPA brand is ubiquitous the world over and with its touch of pragmatism is widely accepted and appreciated to show an image of professional accountants with the highest moral and ethical values.

The CPA title can no longer be perceived independently of its integral core qualitative principles of integrity, objectivity, competence, the public interest, and excellence. These basic ethical principles in the main form the basis on which the CPA brand is perceived.

A CPA is a person who is a fully qualified accountant by virtue of an undergraduate degree they hold coupled with the rigorous postgraduate examinations they have successfully completed and having gained the certified relevant work experience requirement to reach that status. Quite clearly public perception of a CPA is changing. The level of acquaintance and perception that the public have of a CPA has very quickly shifted in recent times as the professional conduct of accountants are being placed more and more under the spotlight.

The CPA title is not exclusively associated with academic credentials but balanced with the highest moral and ethical values. Put it another way, the public do not know what levels of academic qualifications each CPA possess, but one thing is for certain – they know how each CPA conduct their daily professional chores.

So the public’s perception of CPAs is not about an organisation or a building but people and their actions, the way they do what they do and how they undertake those assignments. When the title CPA is portrayed it spontaneously communicates a philosophy, a culture, beliefs, norms, some set values, and a code of behaviour professed by a peculiar group of professionals with unparalleled moral and ethical behaviour that is a hallmark of a profession such as ours.

For example, the BIG ROOSTER brand immediately reminds us of a differentiated product, service, a philosophy, a culture or more practically a unique chicken flavour. The big illuminated sign outside the shop is only a signpost reminding us of the intrinsic value and unique characteristics of service associated with that name. Patrons perceive BIG ROOSTER differently based on their individual satisfaction or dissatisfaction of the service (output) they get from its processes.

As accountants, we would like to think that the new CPA brand we have just adopted will give us a unique position in society perceived by our clients (including the public) to represent professional accountants who possess the highest moral and ethical values.
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Source: PNGIA April 2003 Newsletter
http://www.pngia.org.pg/news.php?id=53